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Rikke Østergaard

Rikke Østergaard graduated from CBP in 2013 and are now working for communication agency Advice A/S as Head of Social Strategy.

Where do you work today and what is your role?
After almost 3 years in advertising, I now work at communication agency Advice A/S. I am responsible for social strategy, which means I manage and produce large communication strategies that set the tone for the companies’ behaviour on digital media, and later manage the implementation of this. This means I get to work with lots of different type of companies and organisations, all at different stages of adopting social as a key channel in their communication. During my studies and through my work with content and community planning, I have gained insights on consumer groups and online behaviour, and I therefore often also consult my colleagues in the development of campaigns or creative concepts.

How does a typical workweek look for you?
There is often a lot of meetings – either with clients, or internally. I run workshops or interview sessions with clients in the early stages of the strategy process, and later there is a lot of analysis and writing involved. I will furthermore present our strategies, and meet regularly with the clients to implement the strategy. Previously I have also been very involved in the production of content, but I now work with a great team of consultants and planners who handle this part.

Why did you choose to study Management of Creative Business Processes?
My bachelor was focused on event management and the music industries, and after finishing I knew that I didn’t want to work in that industry. CBP was therefore a way for me to broaden my horizon. Furthermore I believe there is a great place in todays businesses for people with this background, and that it is a great way to stand out from the 100’s of people who graduate from traditional business courses every year.

What do you think are the most important outtakes of the program?
I know it is very popular to move on to the consultancy business, but I think the understanding of creativity and the people who work in this way is incredibly valuable for managers too, where you work with people – not with strategic processes behind a screen. In today’s business world, it is much harder to put people into boxes, and the way of thinking we are taught at CBP can be very helpful in producing better and innovative products and processes, and it has especially helped me manage and lead teams of people with very different skillsets and values.

Aug. 2015