Astrid Tronhjem graduated from CBP in 2012 and is now working for Danish Interior Design as Head of Marketing and Product.
Where do you work today and what is your role?
I work at Danish Interior Design, which is a small manufacturer producing table tops, sinks, etc. in the material Corian. Our main market is kitchen and bath stores in Denmark, but there is great potential in pursuing other markets with new product types in Corian. I have two primary areas of responsibility. First, managing all marketing and branding activities to ensure that we reach our existing and potential customers both online and offline. Second, I am responsible for product development, which means working closely with our production unit and designers on developing new concepts and products in Corian.
How does a typical workweek look for you?
Right now, I spend most of my time working on marketing activities, meeting with designers to discuss prototypes and product ideas, and meeting with the management to discuss future strategic initiatives.
Why did you choose to study Management of Creative Business Processes?
I have always had a passion for design, marketing and product development. Therefore, the CBP programme was very interesting to me as I wanted to work in the creative industry.
What do you think are the most important outtakes of the program?
The fact that you learn to manage creative processes and understanding the strategic and commercial aspects of a business. These are essential elements of the CBP programme – regardless of which field of the creative industry you want to work within.