Hulda Hallgrimsdottir

Hulda Hallgrimsdottir graduated from CBP in 2012 and are now working for BIG as Business Development Coordinator.

Where do you work today and what is your role?
I am a Business Development Coordinator at BIG – Bjarke Ingels Group, an office with over 200 employees operating within the fields of architecture, urbanism, research and development, based in Copenhagen and New York. Our primary focus in the business development team is to bring new and interesting projects to the office. This happens through many different ways e.g. by participating in competitions that often have prequalification rounds, where we team up with relevant collaborators and prepare the material the client asks for, as well as through direct acquisitions, where we get the job directly from the client without the competition part, but often where some promoting work has found place. An important part of the job is therefore to be proactive and have good contacts within the industry, and in that way help the business grow. Besides these tasks I coordinate exhibitions, apply for architectural prizes, coordinate our internal inspirational lectures called BIG Picture as well as our Lunch n Learn events, where potential collaborators visit us and present their work during lunch break.

How does a typical workweek look for you?
The only thing that is certain, besides my morning coffee, is that I am never bored. There is always a long list of things to do; deadlines to comply with, potential opportunities to research on, people to become friends with, an office tour that needs to be given etc. BIG has big ambitions and it is great fun to be a part of the journey the company is going through right now – growing from being the “young & naughty”, to become a top professional architectural agency (still a little young & naughty) competing against some of the old and highly respected firms within the industry. This is happening right now….and it is happening fast, so it is also about keeping focus and setting the right priorities.

Why did you choose to study Management of Creative Business Processes?
I studied CBP because I’ve always felt that I belonged within the creative industry, but never felt like taking a “typical” creative education. My mission has therefore always been to combine the creative part with theory, which resulted in me applying for CBP. A good decision I made there, if you ask me.

What do you think are the most important outtakes of the program?
When you finish a masters degree like CBP there is a risk that you sit back and think “what did I learn” as it’s a broad program where the knowledge you get is intangible and hard to set words on. You don’t become a social media specialist; you are not an expert in IP rights, you hardly know how to read an annual report and so on. But as I see it the programs broad character is exactly what makes it good. Getting an insight into creative processes, creative firms and the industry as whole has given me a good base to build upon in my work and I feel I’ve gotten the analytical tools that help me work out different work related situations. Additionally, I met a whole group of fantastic people, some of them who have become my good friends, that are spread all over the creative industry and will be a part of my network from now on.