Nicolas Verhelpen

Nicolas Verhelpen graduated from CBP in 2011 and is now working as a Concept Developer for DigitasLBi.

Where do you work today and what is your role?
I currently work at DigitasLBi as a Concept Developer. I kind of have a hybrid role, building a bridge between their creative and social media department. My tasks involve design work, producing content, as well as concept development for a variety of campaigns and digital activities.

How does a typical workweek look for you?
As mentioned above I work between two departments, where my tasks and responsibility can vary. Broadly speaking, I would say that my time can be divided in two, on one side Doing, and the other one Thinking. On the “Doing” side, we have weekly deadlines for content production for our clients, which I usually work on the first 2/3 days of the week. When these have been approved by the client I usually spent more time on the “Thinking” part, where I get to let some of my creativity loose to meet some of our client’s and potential client’s challenges. Working with communication it’s no secret that it’s a busy and fast paced environment.

Why did you choose to study Management of Creative Business Processes?
It was the only program at CBS where people didn’t show up in suits.

What do you think are the most important outtakes of the program?
There are two key takeaways from having studied CBP. The first one being the Academic approach to solving problems. I’m very glad to have gone through all these scientific papers, it’s helped me immensely in the way I intake information, digest it and draw conclusions upon it. The journey from challenge A to solution B is just much faster.
The other outtake came later in my professional journey, which is that there is a long distance between the books and the office. I think it’s important early on to build a bridge between theory and professional life in order to be best prepared for a good career start. The reality is that we live in a society growing exponentially, where innovation lurks at every corner, and it’s essential to balance out all the theory with what’s actually happening in the field.