CBP Summit – A status report

It’s the 22nd of April. If we were not forced to stay at home, CBS was still running and gatherings of more than 10 people would still be allowed, the CBP Summit would have taken place today – but unfortunately, the event had to be postponed until further notice due to the COVID19 pandemic.

But we’re getting ahead of ourselves… So, why not start from the beginning and tell you all who we are, and what the CBP Summit is all about.

 The Idea

As part of the team for the CBP Network, Lili Kovari and Mara Deuschle were elected to be the Event Directors for the Academic year 2019/20. Prior to joining CBS’s Master program; Management of Creative Business Processes, Lili has been working as an Assistant Event Manager at Burberry in London, and Mara organized concerts and culture-related events in Switzerland. While brainstorming on the list of possible event formats, the idea of organizing a conference dedicated to the creative industries soon manifested. To put it simply, we just didn’t want to add another corporate or start-up event to CBS’s ecosystem, which is already heavily present and skewed towards certain industries. 

So, what is it all about?

According to 2015 reports conducted by Unesco and The WEF, creative and cultural industries “generate US$2,250 billion a year, i.e. 3% of world GDP, and employ 29.5 million people (1% of the world’s active population). Their revenues exceed those of telecom services and employ more people than the car industry of Europe, Japan, and the USA combined (29.5 million jobs vs. 25 million).” Those are pretty big numbers… 

These figures are yet usually skipped during CBS presentations. There is currently an evident gap in the presence of creative/cultural industries in CBS’s structures. Our aim is to fill this gap by creating a platform that allows a better representation of creative/cultural companies, who disrupt the business environment by setting new standards of professional ethics and industry goals.

Therefore, the idea was to organize a one-day conference at the Copenhagen Business School, bringing together various key players from the creative and cultural industries, with the main aim to bring visibility to creative industries in a business setting and to foster communication between creative professionals, prospective, current and former CBS students.

The Construct

After the first few brainstorming sessions, the event format seemed to take on some form. In the beginning, the plan was to host talks and workshops focusing on circularity, hosted by local companies from the creative industries, based around the city center during the daytime followed by a panel discussion at Copenhagen Business School in the evening, hosted by key industry players from different creative sectors such as music, fashion, gastronomy, tech. As this idea evolved, we struggled to translate this into practice. Mainly, because our financial resources would not allow us to host parts of the events outside of the University, and because we both took on student jobs next to our master program, so time also became a critical restraint.

Hence, we decided to focus on launching an elevated panel discussion with high-quality participants across various Creative Industries and managed to secure key players from the music, event and fashion industries with interest from companies on a global scale. Backed up by the Creative Business Network (CBN) and the Program Coordinator of our Master’s program, we were also privileged to have access to drawing from a big pool of creative start-ups. Thus, we wanted to create a creative business fair that would complement the panel discussion and so CBP Summit was born.

This was the state of the event at the end of February. We started carefully tracking the COVID19 situation and decided with the people responsible for our master’s program and the CBP Network to postpone the event without further notice. Shortly after, Denmark locked down the country and CBS closed its doors for the rest of the semester.

The Outlook

Two weeks into the lockdown we thought about moving the Summit into the digital sphere. We surveyed the current CBP students to see if they had an interest for a digital alternative of the summit but decided not to go forward with it, we felt that the internet was already too ’noisy’ and it would not have been the best time or format to kick off with for a first time event initiative.

Right now, we are working on having the CBP Summit integrated into the CBP program and find a date that fits with the curriculum for the upcoming academic year.

We received a lot of positive feedback from people across CBS, students, and companies. For us, this means that our assumption is proven by the growing demand we see for this kind of event, and we are confident that it would bring great value to everybody involved and especially students enrolled in the CBP Master’s program.

Some thoughts on the experience

Seeing all the different events, talks and career fairs hosted at CBS felt inspiring, but it was evident to me from the start, that key players from the creative industries were missing from our University’s premises. I asked myself the question: Could it be possible that no-one has done anything about this? The answer seemed to be yes, which led to my strong drive to change this. Having worked two years at a renowned player in the fashion industry myself, as well as seeing the various career opportunities CBS bridges for students interested in other industries, I wanted to help ensure that the same opportunities are offered to students like myself, interested in building a career in the creative industries. In addition to this, I am also compelled to contribute to closing the gap that still often seems to be prevalent between creativity and business. Through this initiative, I hope to be able to get closer to serving both purposes.” – Lili Kovari

“The organization of the summit was particularly difficult having just moved to Denmark a couple of months before. Thus, building a whole new network was a blessing and a curse at the same time. After all, it helped me a lot with getting to know the city I live in and the University I study at more, and I appreciated every person we met along the way. Hopefully, we can find a new date for the event and can let everybody experience what we have planned for them.” Mara Deuschle

CBP Summit organizers
Lili Kovari & Mara Deuschle by Lauri Arjas

We will do our best to make the CBP Summit a reality as soon as circumstances allow it. Until then we will continue to work in the background to build and later execute an even better event for you. If you have any questions or suggestions, feel free to reach out to event@cbsnetwork.com.

Stay safe, stay sane, get creative.

By Mara Deuschle and Lili Kovari


Hej! Thanks for reading. We hope you enjoyed the article.

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