It has been 183 days since we, a bunch of students, most of us new to Copenhagen, first sat together in room SP113 at Copenhagen Business School in August 2019. Ever since then, we have experienced a lot. We have been introduced to our program specializing in the management of creative business processes. We have learned what a project coordinator and a skill container is, we have learned about value co-creation, social media analytics, copyright law, and design protections. Most of us have moved to a new city, and all of us have experienced Copenhagen in a different and uniquely exciting way. We have written our first exams and survived home-exam induced stress situations in the library. And last but not least, we have gotten to know each other and built up friendships.
In between all these new impressions, it can be valuable to take a moment and reflect upon the broad perspectives and opportunities that our program comes along with. Management of Creative Business Processes – what does that entail? While the name points to the management and maintenance of processes in organizations that produce creative goods, the CBP program also equips us with knowledge about managing creative people. Meaning, CBP graduates can go into all professional directions where they work with creative people, services, or products. This includes a broad palette of profiles.
Creative processes are needed when creating a communication campaign for a non-governmental/political organization. They are needed for an artist manager in a record label that works with artists and musicians. Creative competencies and the ability to manage these play a central role in the fashion, film and design industry, and are a key asset in advertisement and social media consultancy services. And even in traditional industries outside of the creative sector, organizations can benefit from organizing for creative leadership, change, and transformation.
Okay, where is this going?
While these various opportunities and career paths are exciting and promising, it can also be overwhelming to know what to do and where to go with our education. Therefore it can be helpful to find out about what goals and fields of interest our fellow students are pursuing. The following series aims at both introducing the current CBP students and giving a source of inspiration by sharing the visions, dreams, and goals of our classmates. In the upcoming weeks, more students will be introduced, but these four will do the start.
Anna Victoria Bredvedt Mountfourd
With a bachelor’s degree in Communication & Performance design, Anna chose the CBP program because she wanted to add a business approach to her profile and qualify herself to work with innovation, development, and facilitation on a strategic as well as an operational level. “In the future I see myself working in an environment with very different projects. I’m not sure if I will ever place myself into a certain industry”, she says. But what I do know is that I will always seek to be engaged with projects with sustainable visions and the goal of improving societies and quality of life. I believe that design is more than artistic products and creativity is a skill that we can all develop and use to make important changes”.
Besides her studies, Anna works as a project manager at the Red Cross.
Caroline Weihe Kjaergaard
“I did a bachelor’s degree in art history at the University of Copenhagen, but I have always wanted to add a business perspective to my education“, says Caroline, who used to work in an auction house besides her studies, but has just recently changed her job to a marketing position at Estée Lauder. She adds “I have so many interests, so I would like to increase my opportunities to work in various (creative) industries. I could see myself in creative fields such as art and architecture, but on the other hand, I’m also interested in the fields of innovation, technology or more ‘humdrum’ businesses”.
What Caroline likes about the program is that it is not narrowing her profile down too much, but still gives her the opportunity to specialize herself and choose a personal focus, for example by the individually-chosen research project that students engage in in the second semester.
After studying a Bachelor in Business Administration in Bergen, Norway, Jafar worked as a store manager and assistant buyer at a fashion concept store in Oslo. He was intrigued by the artistic and commercial aspects of the fashion industry, especially as he considers clothing to be an important and symbolic part of every individual’s identity. While Jafar is interested in fashion, he also holds a strong passion for political and societal issues, which is why he is occasionally publishing articles in Norwegian newspapers.
In the future, Jafar would like to work with communication consultancy. “I want to develop a toolbox that I can utilize in interdisciplinary fields representing my diverse interests, and communication is a good place to start”. Next year, he will complete his Double Master’s Degree in Milan at Bocconi University.
The film industry will be increasingly dominated by big corporations who are responsible for funding and producing movies/content in the future. Netflix, HBO, Amazon – all those streaming platforms work in a much more corporate environment than traditional film producers. They are focusing a lot more on creating efficiency and brand universes and using more algorithms to increase film revenue than usual filmmakers. They are changing the industry from an artistic ‘one’ to a mechanism for creating content”.
Having worked for a small animation and post-production studio before, Jan chose the CBP Program because he wanted to understand the ‘language of his enemies’. He studied Film production and Chinese studies in Poland, and would now like to understand the underlying mechanisms of big production companies. Focusing for example on how to tackle the corporate environment to produce content of high artistic value with the support of people who are mainly interested in making money. “I wouldn’t know what else to do with my life except for working in the film industry”.
By Emma Dotzer
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